How do you get the attention of a culturally over privileged city in a way that demonstrates your world-class musical program in an ‘only Red Bull can’ way?

Revolutions in sound was an unprecedented musical event which celebrated 30 of the country’s most iconic clubs, with each playing a mini gig to a select audience in the pods of the London Eye.

The crowd below could tune into a selection of the pods via a silent disco set up and for those who wanted to enjoy from further away, each of the gigs was live streamed through Red Bull Music Academy Radio and broadcast live through Channel 4.

Launched as a part of the Red Bull Music Academy world tour, the event generated huge amounts of content for owned and partner channels and drove large-scale media attention.

ROLE: Creative Strategy, Concept