Building on Puma’s She Moves Us campaign – a brand commitment to help empower young women – the Puma 300 sought to reconnect young women with movement and exercise behind the insight that women who move - however they move - move forward.

Research showed that on average, young women were physically static, scrolling through 300 meters of social feed every day, so we wanted to inspire them to convert this number into physical movement.

The campaign was built around a film starring a diverse group of female sporting ambassadors and everyday inspirational women doing their own 300.

ROLE: Strategy, Creative Strategy