Back to school is a key moment for JD as the brand inspires students to turn up to a new year looking and feeling fresh.

We wanted to make sure the brand walked the talk with a campaign which saw the JD brand pushed to new creative limits and turn up looking fresher than ever.

Partnering with illustrator Evan Weselmann, our Click Refresh campaign accessed the sticker culture of colleges and the street style of modern graffiti, using bold, opposing colours, and simplified characters and icons including our own campaign hero Mr Click.

The creative formed a global campaign toolkit, including content, imagery and copy which was applied to a variety of formats including in store, social, OOH and digital. We even made stickers as gifts with purchase.

ROLE: Creative Strategy, Concept