As sponsors of Wembley and and the Home Nation teams, EE had a lot of skin in the game when it came to the World Cup qualifier between England and Wales.

They needed to show their support without being partisan so we found the perfect ambassador to embody the tension they were feeling.

No Fan’s Land featured Vinnie Jones, reliving his professional turmoil as fan of one national team and captain of another.

The content was proactively conceived, scripted and shot within a four-week window and aired as a promo in the run up to the match.

ROLE: Creative Strategy